Wow, I thought this season would get solid numbers but would be less than Rivals, at least at the start coming off this terrible San Diego Real World season. First episode wasn't even that great and still more people tuned in, this one was really good so next week's might do even better, crazy. Really happy the challenge could be sticking around.
[QUOTE=Gucci Mane;295638]I'm glad the second episode did good....I predicted so. But I think we might see a drop next episode.[/QUOTE]
Probably not a big one if at all. Relationshippy episodes add viewers to the franchise and this is a relationshippy season, so it will probably bring in fairly decent numbers at least until the bulk of the couples go. I do expect a drop episode after this one based on some spoilers.
Supposedly fall/winter ratings are higher than summer ratings too so that could also be helping over Rivals. Best of all though, San Diego seems to have little to no negative effect on this season's numbers. I was worried about that.
Incase anyone is wondering Battle of the Exes beat 30 Rock, The Vampire Diaries, and Fringe this week in ratings. And those are on BROADCAST networks. So far so good :) And I just want my pants back premiered with 1.8 mill with a 1.0. Meaning BOTE is the third best show on MTV(ratings wise).
[QUOTE=Calinks;295677]Supposedly fall/winter ratings are higher than summer ratings too so that could also be helping over Rivals. Best of all though, San Diego seems to have little to no negative effect on this season's numbers. I was worried about that.
[/QUOTE]
yeah, I definitely thought that the snooze-fest of a season in San Diego was going to have an effect on this season of the challenge, but it didn't.
[QUOTE=McFly High;295682]yeah, I definitely thought that the snooze-fest of a season in San Diego was going to have an effect on this season of the challenge, but it didn't.[/QUOTE]
The Challenge and The Real World are similar yet completely different. With only 7 people you have limited story lines. On the Challenge you have 26 (usually 28) different people which creates a lot more story lines along with the added competition. A dull episode of The Challenge will always have a challenge along with an elimination round. A dull episode of The Real World can be an hour long argument over someone's boyfriend not holding their hand.
[QUOTE=LaneV95;295681]Incase anyone is wondering Battle of the Exes beat 30 Rock, The Vampire Diaries, and Fringe this week in ratings. And those are on BROADCAST networks. So far so good :) And I just want my pants back premiered with 1.8 mill with a 1.0. Meaning BOTE is the third best show on MTV(ratings wise).[/QUOTE]
WOOT!
[QUOTE=TheFeedMachi;295683]. A dull episode of The Real World can be an hour long argument over someone's boyfriend not holding their hand.[/QUOTE]
I just had a terrible flashback, thanks for that.
[QUOTE=LaneV95;295681]Incase anyone is wondering Battle of the Exes beat 30 Rock, The Vampire Diaries, and Fringe this week in ratings. And those are on BROADCAST networks. So far so good :) And I just want my pants back premiered with 1.8 mill with a 1.0. Meaning BOTE is the third best show on MTV(ratings wise).[/QUOTE]
There isn't much point in comparing shows on different nights, and based on ratings, you would be incorrect. 30 Rock had 3.21 million viewers, Vampire Diaries had 2.72 million viewers, and Fringe is on Fridays so you don't even know what the ratings are for that show this week.
Let's not even get into the fact that 30 Rock and Fringe have completely different goals for who they're gearing their shows toward...
[QUOTE=molds13;295699]There isn't much point in comparing shows on different nights, and based on ratings, you would be incorrect. 30 Rock had 3.21 million viewers, Vampire Diaries had 2.72 million viewers, and Fringe is on Fridays so you don't even know what the ratings are for that show this week.[/QUOTE]
I think they meant in the 18-49 demo.
[QUOTE=molds13;295702]Then perhaps he should have stated "in the 18-49 demo" instead of "ratings".[/QUOTE]
You are so right! Commenting on ratings, households, and viewer numbers is not exactly the useful province of amateurs. I've worked in the industry for a long time and I only comment on ratings with the greatest of trepidation.
As good as the ratings seem (and may actually be), comparitively speaking, they are still far off on the glory days of the challenges. Below are the top 10 basic cable shows from last week in The Challenge's target demo (credit Media Life Magazine) and the premiere is nowhere to be found.
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This is a list that The Challenge would routinely have one of the top two positions weekly.
[QUOTE=molds13;295702]Then perhaps he should have stated "in the 18-49 demo" instead of "ratings".[/QUOTE]
That is the ratings. If I was talking about total viewers I would say total viewers but I'll be more clear next time.
I'm wondering whether the return of Revenge next week might have any influence on The Challenge's rating. Wednesday 10 pm definitely is a tough spot when all competition is on.
[QUOTE=molds13;295699]There isn't much point in comparing shows on different nights, and based on ratings, you would be incorrect. 30 Rock had 3.21 million viewers, Vampire Diaries had 2.72 million viewers, and Fringe is on Fridays so you don't even know what the ratings are for that show this week.
Let's not even get into the fact that 30 Rock and Fringe have completely different goals for who they're gearing their shows toward...[/QUOTE]
Wait, I thought total viewers didn't matter, it's the demographic number that matters?
[QUOTE=SPK713;295740]Wait, I thought total viewers didn't matter, it's the demographic number that matters?[/QUOTE]
That is definitely true, but the point still stands that it is absolutely useless to compare shows that air on different channels, time slots and days. Just to beat the worst rated shows on weaker broadcast is not an achievement on its own. The Walking Dead is not on broadcast either and still beats every show on CW and NBC easily.
[QUOTE=SPK713;295740]Wait, I thought total viewers didn't matter, it's the demographic number that matters?[/QUOTE]
It's a combination of factors that count.
- Ratings/total viewers within the prime show demographic (a number rarely seen here where the common posting is of 18 - 49 demographic).
- Comparison within the time slot
- Comparison with similarly themed shows competing for the same advertising $
- Details of the such factors as age, gender, race, economic class, and geographic area are the gold mined from the raw numbers, and what everyone really cares about, because if you are not a likely buyer of products advertised, you're irrelevant as a viewer, no matter how many times you lamely stalk a cast member on twitter.)
- Total number of viewers across the demographic is significant, but that number reflects more about the ability of the show to connect with viewers beyond the prime demographic. (A few years ago BMP/MTV decided to go for the younger audience at the top). The ratings for that policy change showed that it cost them viewers at the top of the demo group. With the return of Mark (40, happy birthday, buddy) and Robin, with Coral in the wings wanting to return, and having invited Beth (43 this month) for the past two challenges, it's clear they want all of the viewer numbers they can grab.)
- Most of the other commentary about show ratings comes from some press release which doesn't mean much unless it's about the demographic beginning at age 13, the age at which MTV expects to begin mind-********** America's youth.
Most kids grow up to use the same laundry detergent that their parents did so maybe MTV just needs to find a better advertising pool than Axe and Sundrop.
[QUOTE=FishHooks;295755]Most kids grow up to use the same laundry detergent that their parents did so maybe MTV just needs to find a better advertising pool than Axe and Sundrop.[/QUOTE]
Well, it doesn't look like the other advertisers are offering more money to take their place. One can learning something about the health of a series by the quality of the advertising.
I guess it doesn't matter in the end. BMP seems focused more on the Kardashians and moving toward online programming. I just hope maybe JM figures out a way to revive and refresh the RW/Challenge concepts under new names online free of MTV/Viacom if they can ever make that leap of faith work.
I was hoping both series would fail and BMP would by the rights back post-cancellation and rework them, but the good numbers in Vegas, Rivals, and Exes make me think it isn't gonna happen this decade.
[QUOTE=LaneV95;296158]Prediction for tonight. 1.6 mill with a .9 cable shows tend to drop after the Superbowl I noticed. But who knows.[/QUOTE]
I'll go 1.9 with a prediction that there will be an announcement of a new contract touting the ratings or an extension for another season within the next week or so.
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Ratings in the key demo for last week. Premiere didn't even make the top 10.
[QUOTE=jr588;296170][url=http://vevmo.com/vbimghost.php?do=displayimg&imgid=12801][img]http://vevmo.com/imagehosting/2304f33270ba85a6.jpg[/img][/url]
Ratings in the key demo for last week. Premiere didn't even make the top 10.[/QUOTE]
That's pretty cool to see. I hope it keeps these numbers.
[QUOTE=V1man;295743]It's a combination of factors that count.
- Ratings/total viewers within the prime show demographic (a number rarely seen here where the common posting is of 18 - 49 demographic).
- Comparison within the time slot
- Comparison with similarly themed shows competing for the same advertising $
- Details of the such factors as age, gender, race, economic class, and geographic area are the gold mined from the raw numbers, and what everyone really cares about, because if you are not a likely buyer of products advertised, you're irrelevant as a viewer, no matter how many times you lamely stalk a cast member on twitter.)
- Total number of viewers across the demographic is significant, but that number reflects more about the ability of the show to connect with viewers beyond the prime demographic. (A few years ago BMP/MTV decided to go for the younger audience at the top). The ratings for that policy change showed that it cost them viewers at the top of the demo group. With the return of Mark (40, happy birthday, buddy) and Robin, with Coral in the wings wanting to return, and having invited Beth (43 this month) for the past two challenges, it's clear they want all of the viewer numbers they can grab.)
- Most of the other commentary about show ratings comes from some press release which doesn't mean much unless it's about the demographic beginning at age 13, the age at which MTV expects to begin mind-********** America's youth.[/QUOTE]
Not to say that 18-49 and total viewer numbers don't matter - when I buy ads, one big factor is cost per viewer in my brand's target. One brand I've worked on is heavily skewed toward women 25-45. Depending on how and from where I buy my TV ads, the closest matching measurement was often Women 18-49. If a show that's target demographic is Persons 12-24 also happens to attract a lot of Women 18-49, I may buy ads there if the value is right even though its not targeted at my demo.
ANY viewer is a good viewer to a network. Yes, you can charge the most for 23 year olds, but a show that does a 1.5 in P12-24 and has 1 Million viewers can't charge as much as a show that does a 1.3 in P12-24 and has 6 million viewers. Too many ads are for car insurance and phones that are targeted at everyone.
The good thing the challenge has going for it is it's the only competitive type show left on cable. There used to be I Love Money and all those other type of shows. The Challenge outlasted them all! :)
[QUOTE=LaneV95;296332]That's pretty cool to see. I hope it keeps these numbers.[/QUOTE]
Wait what? It beat our WWE Raw and Pawn Stars? That just seems unlikely to me. What does that represent again?
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